The Toyota FJ Cruiser: Breaking the Styling Mold

Toyota's growing popularity hasn't been withoutSafety features everywhere. Available as a 4x2
controversy. No, the automaker doesn't haveor 4x4, the FJ Cruiser comes with vehicle stability
much of a quality issue to contend with and, nocontrol and vehicle traction control along with
Toyota isn't likely to begin losing market shareABS, brake assist, and electronic brake force
anytime soon. Yet, there is one area where thedistribution for added stopping capabilities. Add in
Japanese automaker has a bit of a perceptionoptional driver and front passenger seat-mounted
problem and that has to do with styling. Of courseside airbags and side curtain airbags for front and
Toyota vehicles aren't ugly but there are fewrear passengers and the FJ Cruiser has riders
models being built today that are truly exciting. Allthoroughly protected.
that is now beginning to change as ToyotaDependable engine/transmission. Not to take too
releases several head turning models including themuch of a risk with this model, Toyota snagged
latest rendition of its popular Camry sedan andthe same 4.0L engine powering the 4Runner and
one of its newest models, the FJ Cruiser. Keepother Toyota trucks of its size and stuck it under
reading and we'll take a glance at just howthe FJ Cruiser's hood. A five speed automatic or
Toyota is breaking one mold by breaking newsix speed manual transmission helps the off
ground.roader triumph as it scales rocks or takes steep
Maybe it was the success of the Nissan Xterra orhills.
perhaps it was the desire to recapture past gloryThe interior of the FJ Cruiser is anything but
[or something in between] but Toyota's decisionaustere, but it certainly doesn't rise to the level of
to build the FJ Cruiser may not have been anthe overdone Land Cruiser, not a bad thing
easy one. With a line up filled with various trucksthough. Power windows and door locks, keyless
and SUVs, the proposed FJ Cruiser would not onlyremote entry, and a six speed CD radio are
be competing against the Jeeps and Land Roverssome of the features found in this model. On the
of the world, but with some of its own modelsoutside, 17 inch steel wheels do their part in
including the car based Highlander and thehelping the vehicle tow as much as 5,000 pounds.
versatile, truck based 4Runner. Still, the modelWhatever you choose not to tow can be stuck
was thought to stand a chance for two reasons:inside or carried on top; with the second seat
the FJ Cruiser is a retro-styled vehicle taking itsfolded down the FJ Cruiser's ample storage area
design cues from the FJ40 of the 1960s/1970sis tops in its class.
and for its 5 passenger seating capacity: just theBest of all, the base FJ Cruiser retails for just
right sized vehicle that consumers would want toover $21,000 with 4x4 versions selling for about
take off roading.$2,000 more. One drawback reported by
Yes indeed the FJ Cruiser is one beast with anconsumers is dealer price gouging: some buyers
attitude and an effective competitor in a sea ofare claiming that dealers are adding four to five
SUVs. For the money, this is what you get withthousand dollars to the sticker price of every FJ
the standard model:Cruiser sold.
Land Cruiser style and versatility. As the originalFinally, if it is fuel efficiency you are seeking the FJ
Land Cruisers were noted for their off roadCruiser just isn't there. Average fuel economy of
prowess, the FJ Cruiser matches its heralded20 mpg is not terrible, but it is not great either.
relative by climbing over rocks, surging up hills, andChances are if you are interested in a vehicle like
navigating sandy terrain with relative ease.the FJ Cruiser, then fuel economy will be one of
Retro styling. Much like Chrysler, Ford and GMyour least concerns at least Toyota hopes so.
which have each successfully introduced and soldTruly it appears that Toyota has gotten the
retro styled vehicles, the FJ Cruiser's two tonestyling side of their house in order with this
body, restrained roofline, and painted blackcapable retro 4x4 vehicle as evidenced by strong
bumpers effectively combine the old model withsales in a vehicle segment that has been hit hard
the new.by high gasoline prices.