| What do awards and recognition do to vehicles | | | | this year's event. |
| and vehicle brands? | | | | Despite being still new to the auto industry and |
| Well, these awards do not just gather dust in the | | | | the auto market, the Land Rover Freelander 2 |
| shelf or cabinet of these vehicle manufacturers. | | | | has proven that it can be just as good (and even |
| Such means of recognition actually do serve as a | | | | better) as those already grounded vehicles. If you |
| good way of telling the vehicle manufacturers | | | | do think about it, the vehicle has just been in the |
| that they did a great job with the awarded | | | | industry for just a short period of time. Imagine, |
| vehicle or vehicle product like perhaps those parts | | | | the Land Rover Freelander 2 became public |
| for Land Rover Freelander. Aside from this, | | | | knowledge just earlier this year at the British |
| awards and various means of recognition also do | | | | International Motor Show which was held in |
| tell consumers just what they can expect out of | | | | London. |
| the vehicles. | | | | “We took the Freelander 2 to India for our |
| For the Land Rover brand, they have just yet | | | | awards photo shoot, and it was driven from |
| added another award to their growing number of | | | | Mumbai to Goa and back again in four days. It |
| awards, recognition, and accolades. And with this | | | | performed faultlessly, carrying the Top Gear |
| new award, Land Rover can sure expect quite a | | | | team and a pile of photographic equipment |
| number of consumers clamoring for one of their | | | | through 2000 km of the busiest, roughest, and |
| much coveted vehicle units. | | | | most dangerous roads on Earth,” says Michael |
| The Land Rover Freelander 2 actually soared and | | | | Harvey, the editor of Top Gear magazine. Harvey |
| whooshed its way so as to be able to take on | | | | even does add, “If you need to go on a road |
| the lead as the recipient of the SUV of the Year | | | | trip with a load of baggage and people, and want |
| award. This award is actually given out by the | | | | to do it comfortably, safely and in style, then in |
| BBC Top Gear magazine and is actually part of | | | | the compact SUV sector, the Freelander 2 is the |
| the magazine’s annual celebrations where | | | | only choice. |
| awards are given out. Jeremy Clarkson hosted | | | | |