Escape Sales Surged Over the Million Mark

Recently, Ford Motor Co. proudly announced thatworlds."
Escape has surpassed the million mark. TheThe redesigned 2008 version uses Escape's
automaker reported that it has sold more than 1original success formula. It has passed Ford Tough
million of Escape models since November 2000.Truck standards and was subjected to durability
To put on record, Ford Escape is the best-sellingtesting in the heat of the Australian outback and
SUV in the market today. In addition, it is also thethe sub-zero cold of Manitoba, Canada. The
best-selling crossover of any size for six yearsvehicle was also used in pulling a 3,500-pound
now.trailer up the severe grades of the Davis Dam in
"From day one, the Escape has offered aNevada to prove its towing capabilities as well as
combination of traditional SUV traits andperformance.
crossover construction," said Cisco Codina, groupThe 2008 version of Escape is scheduled to be
vice president, North America Marketing, Salesintroduced at the Greater Los Angeles Auto
and Service. "Escape offers refined ride andShow on Nov. 29. Said model combines superb
go-anywhere capability; impressive fuel economyoff-road performance and the fun of on-road
and up to 3,500 pounds of towing; and adriving. Auto Escape Ford parts will accumulate
comfortable interior in a compact, agile package.several styling cues from Edge, Explorer and
And Escape keeps getting better, as we will showExpedition. Modifications include new grille with
at the LA auto show."bigger headlamps in the fascia, rounder wheel
Ford Escape is the automaker's first crossoverarches, redesigned sides, and cleaner lines. In
SUV. It can be recalled that the 2001 version ofaddition, the interior of Escape is also redesigned
the vehicle is a bit unrefined and crude. "It wasfor a more functional and stylish appeal.
clear that there was an unmet opportunity in the"As the utility market is changing, we are seeing
market place," said Barry Redler, Ford SUV Groupan increasing number of people who find the small
marketing manager. "The other entries wereSUV best fits their needs and lifestyles," said
one-dimensional, either focused only on off-road,Redler. "In 2001, 25 percent of small SUV owners
SUV attributes at the expense of refinement, orleft the segment for larger SUVs. Today we're
focused on car-like ride and handling at theseeing increasing number of large SUV buyers
expense of off-road adventure. Escape was anmoving into small SUVs like Escape. We're also
instant success because it offered customersseeing an increasing number of small SUV owners
something no one else did: The best of bothwho replace their vehicle with another small SUV.