A Collection of Brand Car Logos and Their Meanings(III)

LOTUSlotus logotowards the challenges of the future but also
Lotus Cars is a British manufacturer of sports andproud of its historical identity. The two main
racing cars based at Hethel, Norfolk, England. Theelements of the new logo (the shield shape and
company designs and builds race and productionthe colour red) immediately bring to mind the Fiat
automobiles of light weight and high handling524 of 1931, which was the first to use a
characteristics. The logo of Lotus Cars featuresrectangular logo that blended into the new grille,
the abstracted shape of a lotus on the oval lightdesigned with stylistic but also aerodynamic
yellow plane, with the word “LOTUS” andpretensions, in the shape of a shield with vertical
four overlapped English letters “A.C.B.C”,elements.
which stands for the name of its founderRover Mascotrover logo
A.C.B.CHAPMAN.The Rover Company is a former British car
RENAULTrenault logomanufacturing company founded as Starley
Renault S.A. is a French automaker producing& Sutton Co. of Coventry in 1878. After
cars, vans, buses, tractors, and trucks. Due to itsdeveloping the template for the modern bicycle
alliance with Nissan, it is currently the world's 4thwith its Rover Safety Bicycle of 1885, the
largest automaker. 1923 - In 1923, the companycompany moved into the automotive industry. It
replaced its tank logo with the Grille-Shaped logostarted building motorcycles and Rover cars, using
and introduced the name of the car "Renault" intheir established marque with the iconic Viking
its logo for the first time. 1925 - In 1925, theLongship, from 1904 onwards. Land Rover
diamond replaces the circle and Renault becomesvehicles were added from 1947 onwards, with all
the "diamond brand" and is called the same today.production based in Solihull after moving to these
1972 - In 1972, Renault modernized its logo. Thepremises after World War II. The Rover logo
designer, Victor Vaserely redesigned the diamondrepresents a Viking ship, a link between the
in the shape of a dynamic 3-D diamond. 1992 - Inmeaning of 'Rover'(to wander about) and the
1992, the logo is enlarged and produced in relief,Vikings, which did very much the same thing albeit
as part of Renault’s drive for progress,via the oceans rather than land.
quality and innovation. 2004 - In 2004, RenaultHYUNDAIhyundai logo
presents a new interpretation of its logo, placedHyundai Motor Company, a division of the Hyundai
on a warm yellow background. 2007 - In 2007,Kia Automotive Group, is the world’s fifth
Renault begins a wave of 26 vehicle launches. Thelargest automaker in terms of units sold per year
logo is surrounded by a Yellow square - a symboland one of the Big Asian Four (with Toyota,
of quality.Honda and Nissan). Its slogan is "Drive your way".
BUICKbuick logoHyundai Motor Company is a division of Hyundai
Buick is a marque of automobile sold in the UnitedMotor Group which also manages Kia Motors. The
States, Canada, China, Taiwan, Qatar, Kuwait, andHyundai logo seen above is appears to be an oval
Israel by General Motors Company. It is GM'sshaped H (symbolizing Hyundai). It is also supposed
North America-based entry-level luxury brand.to be symbolic of the company's desire to
Buick's emblem consists of three shields, eachexpand. The ovaloid shape indicates the
bisected diagonally to the right by a straight line,company's global expansion and the slanted,
the shields arranged touching each other in astylized 'H' is symbolic of two people (specifically
left-diagonal pattern, inside a circle. If representedthe company and customer) shaking hands.
in color, the leftmost shield is red, the middleSKODAskoda logo
white, and the rightmost blue, although white isŠkoda Auto is an automobile manufacturer in the
sometimes represented by light gray. This design,Czech Republic. In 1991, it became a subsidiary of
known as the Trishield, was adopted in 1959 forthe Volkswagen Group. Its sales reached 674 530
the 1960 models and represents the three modelscars in 2008. Although the Škoda logo is viewed
that comprised the lineup that year—LeSabre,as one of the most original and stylistically clean
Invicta, and Electra. The shields are adopted frommanufacturing company trademarks in the world,
the shield of the Buick family crest, which inthe author is not yet known. The black and green
modified form had been used on Buicks since thelogo, which has been used since 1994, gives the
1930s. A version of the traditional crest appearedŠkoda brand a greater degree of originality –
on Electras through the 1980s.black symbolizes the hundred-year tradition, green
PORSCHEporsche logosignalizes environmental production. The big cirque
Porsche SE or Porsche is a German automotivesymbolizes that SKODA products are impeccable;
manufacturer of luxury high performancethe bird’s wing symbolizes that the high-tech
automobiles, which is majority-owned by theproducts are sold all over the world; the
Piëch and Porsche families. The company isright-pointed arrow symbolizes advanced
headquartered in Zuffenhausen, a city district oftechnique.
Stuttgart, Baden-Württemberg. Porsche’sCHRYSLERchrysler Logo
company logo was based on the coat of arms ofChrysler Group, LLC is an American automobile
Free People's State of Württemberg of formermanufacturer headquartered in the Detroit suburb
Weimar Germany, which had Stuttgart as itsof Auburn Hills, Michigan. Chrysler was first
capital and became part oforganized as the Chrysler Corporation in 1925.In
Baden-Württemberg after the politicalSeptember 1962, the company adopted a logo
consolidation of West Germany in 1949.named Pentastar, made of five triangles arranged
OPELopel logoso their bases formed the sides of a pentagon.
Adam Opel GmbH, commonly known as Opel, is aThe Pentastar was simple and easily recognizable,
German automaker. The company was foundedeven on revolving signs, and was not tied to any
on 21 January 1863, began making automobiles inparticular automotive styling feature as had been
1899, and was acquired by General Motorsthe previous Forward Look logo.
Corporation in 1929. As part of GM Europe, OpelSUZUKIsuzuki logo
is GM's largest European brand and, along withSuzuki Motor Corporation is a Japanese
Vauxhall Motors in the UK, it forms GM's coremultinational corporation headquartered in
European business. The lightning bolt on the OpelHamamatsu, Japan that specializes in
badging is a reference to the famous Opel Blitzmanufacturing compact automobiles, a full range
truck (the German word 'Blitz' means lightning orof motorcycles, All-Terrain Vehicles (ATVs),
flash). The logo was originally a Zeppelin, whichoutboard marine engines, wheelchairs and a
became more stylized, and as the Zeppelinvariety of other small internal combustion engines.
became less popular as a form of transport, theSuzuki is the 12th largest automobile
logo was changed. There is also a noticeablemanufacturer in the world by production volume,
similarity between the winged Zeppelin and theemploys over 45,000 people, has 35 main
lightning logo. Starting with the Opel Insignia, theproduction facilities in 23 countries and 133
Blitz logo will be updated. The border that is circlingdistributors in 192 countries. The logo of SUZUKI
the lightning bolt will be wider to incorporate theis a capitalized letter “S”, standing for
Opel name, and the surfaces will be moreSUZUKI, giving people the power feeling,
spherical to give the logo a three-dimensional look.symbolizing SUZUKI’S limitless development.
FIATfiat logoCITROENcitroen logo
Fiat S.p.A., an acronym for Fabbrica ItalianaCitroën is a French automobile manufacturer.
Automobili Torino (English: Italian AutomobileFounded in 1919 by André Citroën, it was the
Factory of Turin), is an Italian automobileworld's first mass-production car company outside
manufacturer, engine manufacturer, financial andof the USA. Since 1976 it has been part of PSA
industrial group based in Turin in the PiedmontPeugeot Citroën, and its headquarters is on rue
region. Fiat was founded in 1899 by a group ofFructidor, Paris.The Citroen logo looks like
investors including Giovanni Agnelli. Fiat has alsosomething you might see on an American cartoon
manufactured tanks and aircraft. As of 2009, Fiatsoldier - two inverted Vs. Andre Citroen - imagine
is the world's 6th largest carmaker as well asone of those old black and white photographs
Italy's largest carmaker. It has a three-dimensionalwith an ancient man in a white beard - started in
effect which conveys an idea of technology,the motor trade by building gear wheels before
Italian design, dynamism and a strong personality,branching out into the motorcar, and the twin
while it also harks back to the round logo (whitechevrons are meant to represent gear teeth in
wording against a red background, surrounded byhonour of the old engineer's early fettlings. The
laurel leaves) that identified powerful, highcompany's famous "double chevron" logo derives
performance Fiat models for many years. Thefrom André Citroën's early business in
essential, strong new logo therefore conveysgear-cutting the company pioneered mass
‘ongoing change’, a sign of the pastproduction of double helically-cut gear teeth, which
re-read in a modern key which is particularlymesh together in a chevron.
representative of Fiat today, a brand projected